Thursday, December 06, 2018

visually arresting advertising for an obscure Russian tire company 100 years ago

Russia’s patriotic representation in animal form—slides along the snow, protected from the attack of hungry wolves by the tire that surrounds him. This is a poster advertising the Russian brand Prowodnik tires, commercialized in the French market.

Advertising illustrator O'Galop

Vol 1, Chap 2, page 291
Dr Medrano - Bigas, Professor of Graphic Design, at the University of Barcelona.

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