Saturday, September 25, 2021

unusual Chevy dealership give aways from 1964

just imagine the amount of these the sales guys filched because they were bored, and waiting around all day long for customers to swing by the dealership

Some of the catalog of dealership marketing and promo nonsense for 1963 Chevrolet dealerships


prototype 502-11B Air Cart and B52. The 502-11B is a Boeing designed and built gas turbine engine compressor for starting aircraft turbine engines

here is a 502-10C for example 

If you'd like to read Boeing tech rep for industrial products - William St Germain's 1959 presentation on the Boeing gas turbines, Google was nice enough to scan it

coincidentally, these were used to vaporize fog oil, as the recent DDT post happened to show

the 502-11B production unit

not really needed here, just cool related photo because its a very early topper for a Ford truck with the Boeing logo, and inside is a gas turbine used to power up the aircraft

Chevrolet traveling exhibit trucks to showcase engines and suspensions (imagine one of these at SEMA?)

Edison's own electric railway

I wonder if anyone ever thought of using a Boatswain's Chair/ Lineman's Chair to get a great view of a parade?

I came to car fascination, and so Cal, too late to learn about Earl Scheib 1st hand

Born in on leap year day in 1908, Earl Scheib never went to college. Instead, he got a job as a gas station attendant changing oil and tires for General Petroleum Co. in the late 1920s. Not long after, he went into business with his own gas station on the corner of Whitworth and Fairfax in Los Angeles. His neighbors soon began asking if he knew anyone who could paint their cars. So, each night, after closing time, Earl would paint cars in the station's lube garage.

Earl A. Scheib, whose commitment to painting cars at rock-bottom prices led to a chain of more than 200 shops in about 40 states and whose television commercials made him an icon of Southern California’s car culture, died Saturday. He died at age 85, in 1992

He spent his retirement in Baverly Hills with a thoroughbred horse racing stable of 45v acres in Chino

Scheib and his company, headquartered in Beverly Hills, were continually hounded by county district attorneys and the Federal Trade Commission, who doubted the veracity of his claims. Only a few colors were available for the special price, they said, and the price was not special because it was the everyday cost, not a markdown from anything higher.

“It is my sincere opinion,” Scheib wrote The Times after one debacle with the FTC in 1963, “that $29.95 is a special price as we have not raised our price in 27 years, still giving the public their choice of any color.”

He changed a word here or there as various authorities cracked down on his popular advertisements. But he said the minor changes would not affect his sales, and they did not.

Earl Scheib Paint & Body is the world's largest company-owned and operated auto-painting and body repair service, painting more than 15,000 cars and trucks every year. Made famous in the early years by Earl's slogan, 'I'll paint any car, any color for $29.95. No Ups! No Extras,' the company has painted more than 10 million cars over its 62 years in business, and continues to adhere to Earl's original commitment of offering the best price in town on auto painting. A commitment they guarantee.

Earl A. Scheib's association with automobiles began in the automobile mecca of southern California in the 1920s. After graduating from Los Angeles High School in the late 1920s, Scheib secured a job as a gas station attendant rather than pursuing college. Through numerous oil and tire changes completed for the General Petroleum Co., Scheib gained valuable experience. Soon Scheib branched off onto his own, purchasing his own service station in Los Angeles. Scheib fell into auto painting rather by accident. Customers frequently asked Scheib about auto painting shops, so Scheib decided to paint a few cars in the station's garage during the evening hours when the station was closed. What began as a small, after-hours endeavor soon blossomed, and Scheib could not keep up with demand. He thus sold his gas station and in 1937 opened Earl Scheib Paint and Body on a Los Angeles street corner near Beverly Hills.

Scheib was the first to introduce production painting of automobiles in the United States. Touting low prices of $29.95 for sedans and $24.95 for coupes, Scheib seriously undercut competitors' prices, which generally ran a few hundred dollars to paint an automobile. Because of the rock-bottom prices, customers rushed to Scheib's shop, reportedly causing traffic snarls that required assistance from the police. Open daily, Scheib and his ten employees painted between 150 and 210 cars per week during the early years.

Earl Scheib hit a snag in the 1940s with the advent of World War II. The war generated a great demand for paint, and paint supplies in the United States grew thin. Scheib was forced to lease a gas station to make ends meet, and he fought to keep his business open. In 1946, however, paint rationing ended, and the auto painting business experienced tremendous growth and popularity. Scheib opened additional stores in the San Fernando Valley, located just outside of Los Angeles, to accommodate the demand.

Scheib, credited as being the first spokesperson for his own company, handled all advertising and developed and wrote his own television commercials. Scheib believed viewers would find his ads more convincing and genuine if he spoke directly to the viewers about the company's offerings. ( I wonder if this influenced Cal Worthington?)

Car owners were choosing to keep their cars longer, and this trend was reflected in Scheib's sales; in the early 1980s the company's sales increased an average of 17.6 percent per year, and between 1982 and 1985 the firm's stock quadrupled. By 1985 there were 275 Earl Scheib stores, ranging from Hawaii to New York.

After reaching record sales of $69 million in 1987, Earl Scheib entered a period of decline. The company's 'redo rate' was 22 percent in 1995

(photographed by the famous John Margolies)

In 2010, Earl Scheib, Inc. announced it ceased its operations nationwide. The company, as expected, was dumped by management now that no descendant of Earl still remained in the company, and it was was purchased by investment firm in 2009 for $8 million, according to the Wall Street Journal, who, as expected, auctioned off all assets for a profit. The shops are now independently owned and operated, voiding all customer warranties.

Peter Arnold, a world renowned Spitfire historian, takes on the occasional refurbishment project. What started out with him popping in daily to visit the film set of Battle of Britain in the late 1960s has led to him seeing all but one of the Spitfires currently in existence.

I see the bottom photo has been photoshopped, maybe to remove the magazine spine crease

wanting to take a picture of this Spitfire with Concorde taking off over it in the background, he wandered into someone else's photo.... who happened to learn that the wandering guy's photo turned out bad, and sent him a copy of their excellent shot!

In 1990, I’d gone over to America to have a flight in Bill Greenwood’s Spitfire from Aspen, Colorado to Oshkosh in Wisconsin, and I wanted to take a picture of the Spitfire with Concorde taking off over it in the background. I didn’t quite get the shot – sadly, I got the Concorde going through the propellers. Anyway, about six weeks later, someone wrote to Bill Greenwood and said: ‘I thought you might like this picture – it’s of your Spitfire with Concorde taking off in the background!’ That bloke in the photo, spoiling it, is actually me trying to take my own photograph! Bill said to me: ‘I call this my three British eccentricities: the Concorde, the Spitfire and you, Peter!’”

wow, this kid scored a Barris go kart with matching helmet!

great re-use of a bus cab! This would make a cool toll booth too!

I wish I had a time machine


I do happen to have a operators manual for a time machine, and highly recommend you get one as it's simply marvelous, you will NEVER find one better. I treasure mine. 

the Cudworth-Hooper Owner’s Manual: Operation and Maintenance  this user’s manual, printed in 1953, is 96 pages of intricate diagrams and beautiful illustrations – a real gem of mid-century design.

A really cool gift for when you want to stun someone with a present unlike anything they've ever gotten

there are some cool old vehicles at the Sahara Dodge dealership in the Las Vegas area - Thank you Steve B!

like this '90 Ramcharger 

A 383 727 bench seat PS but no PB '70 Super Bee that they  foolishly think is worth 46 k. Bullshit. 30 tops, more like 25k realistically if there's no bondo

and a 1970 GTX, with a 727 for 55k

plus a 70 Charger R/T, now with a 6 pack and 4 speed

and a couple of Super Birds

they also have 3 Willys Jeeps

personal note

My memory is steadily declining, evidently, as this morning I made a new post about Ed Roth's Little Jewel, and I had only just posted it 10 months ago. 

I used to remember what I'd posted, especially recently, and this caught me by surprise, to not remember ever seeing or hearing of Roth's Little Jewel. 

This matters for a couple reasons, that it's getting obvious to anyone reading the blog that I'm now forgetting that I've posted a car before, which is contrary to my repeated goal of not doing, as what's the point of repeating the same photo, with the same info, as that's useless to readers

Imagine a book that had the same page reprinted several times... not good. 

so, if you notice a repeat, please let me know so I can delete one of them. Only one needs to stick around in the archives. 

Also, it's getting harder to type. A hell of a lot more mistakes/typing errors are happening every day. 

I'm not giving up, shutting down, or quitting... just letting you know that it's likely to look a lot sloppier around here without me noticing.  I suppose it would be wiser to quit now, while I'm probably doing good, before I do a lot worse, but since I'm already past my peak in content quality ( I think my best was 2015-17) there's not much to be gained by stopping in mediocrity

Old age and not enough good sleep. Could be worse though. 

Am I making this up or whining? Nope. Just telling you how it is, to keep you advised of the current situation. I despise people that purposely go on as nothing is wrong, while behind the scenes, things are planned, things are fouling up, and they keep a secret that they are quitting, shutting the operation, and one day simple SLAM the damn doors in your face with a "fuck you, I'm out." and leave you with nothing, not even a damn note that things were heading downhill, no brakes, towards a wall that they could see

A cheering Luftwaffe Gefreiter poses in the cockpit of a destroyed Dutch Fokker G1 'Mercury' as it was bombed by the Luftwaffe in the early morning of May 10th, 1940 during the German invasion of the Netherlands.

Of the eleven G-1 Mercury present at Military Airfield Waalhaven, Rotterdam. [ten ready to fly], eight had taken off.

The 8 tanks of the Staff of the 5th Guards Armored Brigade were named after Snow White and the Seven Dwarfs (thanks Marc B!)


The other 7 tanks of the Staff bore the names of the 7 dwarfs: Doc, Bashful, Dopey, Grumpy, Happy, Sneezy and Sleepy.

Roth's "Little Jewel". Kustomrama says no one has seen it since 1962

Built in 1955, the Little Jewel was Ed's first foray into the show car scene. Ed started to build the car after returning from four years of service with the US Air Force.

Ed restyled the car by swapping the original grille for a 1932 Ford unit. The car featured nerf bars (why or how did the word "Nerf" come to be?) with small accessory turn lights. 

Ed Roth made the nerf bars and turn lights himself at his shop. The car was painted in red enamel by Wally Jordan, and featured a white Naugahyde top, and white running boards. The interior was upholstered in black and white by Martinez Upholstery.

In order to turn his car in to a trophy winner, he chromed the undercarriage of the car. The rake on the car was accomplished by installing a 3-inch dagoed front axle. Juice brakes were borrowed from a 1948 Ford passenger car, while the shocks were 1949 Ford pickup components. Under the hood, the firewall was liberally pinstriped, and the stock engine was swapped for a 1950 Oldsmobile engine. Roth did the engine swap on the car himself.

Roth sold the Little Jewel in late 1958 in order to get money for chrome on the Outlaw. The guy who owned it around 1961 had Roth paint it lime green with white pearl scallops

I just discovered I posted it last December. Like I said many times before, my memory is bad, and getting worse

this needs to be added to the list of ugly cars that are too old to be remembered every time some lazy list maker brings up the Aztec and Pacer