Saturday, December 26, 2015

the early efforts to get women interested in buying cars, pivoting seats, and pink La Comtesse Chrysler

found on

Preceding the 1956 Dodge LeFemme was the La Comtesse concept car of 1954.

La Comtesse was part of a pair of "His and Her" show cars - the Le Comte and the La Comtesse. It had an exotic, plastic top with two-tone paint, dusty rose leather with seat back inserts of platinum brocatelle fabric, continental tire mount, and chrome wire wheels.

After the 1955 show season, La Comtesse disappeared. In 2008 it was located after years of storage in Southern California. The show car has been purchased by the Chrysler Historical Foundation and will eventually appear in the museum.

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