Let’s say a designer comes to me and says, “We’re thinking about this new idea for a shifter.”
I’ll say: “Stop right there. It’s stupid.”
The shifter is a solved problem. Enough with the novel shifters.
But this designer just has to explain how the dowdy shifter is about to become sexy, modern, and so very it. TMZ will hound this shifter. This shifter will have 2.7 million followers on social media. If this shifter were a hotel, it would have no front desk and you’d check in through Snap, and maybe the elevator would be, like, hidden in a tree that you climb inside like an elf.