Leonetto Cappiello painted the most amazingly stunning advertisements for wine companies, but he also made paintings for car companies, tire companies, and one for a bike company

 Today, arts historians list him as one of the most influential poster artist in the history of poster art as many would agree that he is also known as the “Father of Modern Advertising Poster”. As advertising posters were the main medium of communication during the time, Paris streets were saturated with many types of advertising posters, all trying hard to engage the increasingly distracted eye balls.

Cappiello’s concept of poster art was simple, to simply engage audience faster by creating unconventional visual impact. He was the first poster artist to boldly experiment and innovate new graphical styles at the time. His presentation was straight forward with use of enlarged bold subjects with unconventional colors, contrasted by the very dark background, which make his art “pop out”. By doing so he moved away from illustrating intricate details in his artworks

His artworks during this period focused in creating “Shock” images with unconventional colors, using mythical creatures, energetic poses, and extremely simple artworks. 

Over the course of his career, Leonetto Capiello have created more than 530 advertising posters, about 300 of them can be seen at https://www.art.com/gallery/id--a2172/leonetto-cappiello-posters.htm 

https://www.artcurial.com/en/lot-leonetto-cappiello-1875-1942-sizaire-3276-134#popin-active

https://retrographik.com/leonetto-cappiello-posters-collection/