instead of a new name for a smaller Ford truck, like the Ranger sized truck, Ford decided to bring Maverick back from the grave

and since the new Top Gun movie has been pushed back another year until after the quarantine so it can get a decent sized opening weekend return on investment, Ford might be getting lucky to have Tom Cruise's summer blockbuster helping with a POSITIVE name recognition by accident

https://www.thedrive.com/news/35092/leaked-ford-maverick-details-hint-at-short-unibody-2-0l-four-cylinder-engine