Wednesday, October 24, 2018

Have you heard of an SG 30 report?


It was an Options and Accessories report that listed the installation rates of options based on the number of cars shipped/sold to a particular marketplace (USA, Canada, International).

They listed engine sizes, transmission types, and all the options available in each model of car, and showed the installation percentage for that model. A portion of a USA - SG30 report on the the 1970 Barracuda Gran Coupe is shown above – detailing the installation rate of paint colors

As you can see, this particular report broke down the Gran Coupe line into hardtop and convertible models, and further delineates between 6 cylinder and 8 cylinder cars.

 Also notice that the installation rates are reported to the tenth of a percent. With a quick glance, Chrysler executives and product planners could see what colors and options were the most popular, and what options did not sell well. For the 1970 Gran Coupes, it looks like the most popular exterior color was deep burnt orange, with an installation rate across the whole line of 14.2%. Rallye Red was the next popular color, at 10.1%.

Using these reports, you can get an estimation of how many cars were outfitted with a particular engine, color, or option – if you have the corresponding number of cars shipped/sold to that particular marketplace. Since these percentages are figured for each particular option, at no time can you combine percentages. Chrysler did usually keep track of specific engine and trans combinations, or engine / trans / axle ratio combinations - but these are the only combination of options that list a specific percentage on the reports.

The following link has pages that run through an example of how to use the SG30 report data to see how the production numbers shake out on a particular car. It's using pages like this that Galen Govier tells how many of this model of that year etc etc etc were made. Why he says he can't state exactly how many were made of a year, make, model, color, engine, trans, and other options I don't know. I've seen enough call boards to know that a LOT of mopar owners know exactly how many were made of their car.

https://moparsunroofregistry.files.wordpress.com/2016/09/sg30_explaination2.pdf

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