Richmond Auctions sold a rare sign for over $1 million, it was found unused, in an attic, and came from a Muskegon company that only was in business between 6 to 24 months. It broke the previous record sign sale price of 440k, by 1.1 million dollars

This record-breaking sign is the best-known example of this legendary sign. It was found in an attic in Michigan and it’s truly fresh to market – it has never been seen by the public eye before now.

Musgo, originally located in Muskegon, Michigan, was believed to be open for less than six months during the late 1920s, and probably went bankrupt in 1929, along with so many other small businesses killed by the stock market crash and great depression. 

By far, it’s the highest graded Musgo known to exist. Decent examples of this sign sell for 100k, outstanding ones for 200-300k. This one is impeccable, and a better example does not exist. https://issuu.com/morphyauctions/docs/flipdoc_sept_30-oct_3?fr=sMDdlZjQ2NjA1NQ for more info on this sign's uniqueness

Muskegon is on the West coast of lower peninsula, about halfway to the bridge from Chicago

https://blog.dupontregistry.com/the-lifestyle/gear/holy-grail-musgo-gasoline-sign-being-auctioned-off/

https://www.prnewswire.com/news-releases/auction-company-announces-world-record-sale-of-1-5-million-antique-gasoline-sign-301616465.html