Saturday, February 06, 2021

Ford has shifted focus from it's heritage v8 Mustang, the fundamental Ford legacy car, to this electric thing it put the Mustang name on. Now Ford is trying to suck up to women by having a tshirt challenge, instead of something useful, like free daycare, or hiring women to be sales and service dept leaders so female customers get treated better.

Ford did get some pure talent on board by hiring Misty Copeland though

None of this changes the fact that this electric car ain't ever going to be a real Mustang, will never look as good as a mid 60's Mustang, or sound as good, or appeal to real Mustang fans.

Nor will this tshirt nonsense bring about an honest change in dealerships who take advantage of women who typically aren't as savvy with the scams in the service departments and with avoiding the bullshit sales tactics when buying a car

This is just a marketing virtue signal ploy that does nothing to connect in a meaningful way with women, minorities, or ballerinas

https://media.ford.com/content/fordmedia/fna/us/en/news/2021/01/27/misty-copeland-mustang-mach-e-social-challenge.html

3 comments:

  1. I think it's funny to try to sell an expensive car to young people who uses Uber and doesn't have neither the will of money to buy a car.

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  2. I don't have a problem with an electric Mustang, it IS the future, but I do have a problem calling that four door monstrosity a Mustang. Ford should have badged it something else.

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    1. yep, 4 door cars should not have been given heritage names, like the GTO, Charger, and this E Mustang. The cars that made a reputation for the name were two doors, and that's why they were cool. 4 door cars, if they have something to prove, ought to be able to earn a reputation for that model name without confusing the issue as to what IS a Mustang, Charger, GTO, or 300. The Hellcat did everything it needed to without the Challenger and Charger names. Frankly it's stupid to have reused these historic (50 year old for gods sake) model names.

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