Thursday, August 27, 2020

SEMA is going to try a virtual show.

Show organizers gathered input from industry members who registered concerns with typical “virtual trade show” solutions.

 The result is SEMA360, a simplified platform where SEMA will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers. With a focus on helping the industry grow their businesses, participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.

“The industry made it clear there is a void to fill,” said Tom Gattuso, SEMA vice president of events. “SEMA360 addresses that need by leveraging SEMA’s exclusive buyer database to connect manufacturers with resellers.”

Key features of SEMA360 include:
 A simplified platform for manufacturers to showcase their new products and innovations
 Efficient interaction between manufacturers and resellers for quality business exchange
SEMA vehicle reveals from world-class builders

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