DayGlo Fire Orange became the standard of safety in aviation by increasing visibility on aircraft, the psychedelic 60's rock concert posters would be boring without day glo paints, so would swimsuits, Tide boxes, and traffic cones.
https://www.nytimes.com/1997/08/29/business/robert-switzer-co-inventor-of-day-glo-paint-dies-at-83.html
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