Case construction equipment's slogan:

committed to digging deeper, pushing harder and reaching higher to help the industry win.

Here’s a promise you can take to the bank: 

  No one will dig deeper, push harder or reach higher to earn your business than CASE. We are 180 years of hard-working experience reloaded to help you do more work, with less sweat, to build more profit than ever before.  

https://www.casece.com/northamerica/en-us/see-the-difference

(PS, if you got to CONEXPO ((I'll be there on the Friday)) and grab a hi vis safety vest from the CASE booth in West Hall, booth 40800, and wear it around the convention, you could be selected to win $100.oo, instantly) a clever damn marketing idea.