This rifle was part of a special package that was given to customers that purchased the Chevy Outdoorsman model Truck. Dick Butkus (Famous Football Player) promoted this special on TV commercials and printed ads.
Winchester sold Chevy 209 rifles, GM execs probably got 8 of those rifles without the purchase of anything, Dick Butkus probably got one.
Purchasers of the hunting package received a special edition Winchester Model 94 XTR with a commemorative Chevy medallion set into the stock and outfitted with a Tasco W 4x32 scope held in place with Holden 751 Iron-Sighter scope mounts. You could transport the 94 in your choice of the included Doskocil Deluxe 101 gun case or two-gun rear-window rack.
the fishing package came with: a Boron BHV casting rod with Ambassador Ultra Mag XL Plus casting reel; a Penn 650SS saltwater reel, a Bass Pro 7’ rod, a Zebco 20/20 spincast reel & Power Plus rod, a Chevy Outdoorsman jacket, a Chevy Truck cap, a pair of Roland Martin Pro-View glasses, a Fiskars filet knife, a 750-piece lure kit, and a Plano 1162 Magnum tackle box.
The camping package included a 12’ x 10’ Bass Pro Shops Outdoors Family Skydome tent, a Sunartic portable 12-vot cooler/warmer, a 45-piece Camper’s Kitchen, a multiple-use Bass Pro Shops sleeping bag, and a Brinkmann rechargeable lantern.