Sunday, February 08, 2026

C.L. "Outdoor" Franklin standing beside the Richfield Scout Car, with some interesting luggage under his elbow, 1930.



https://forums.aaca.org/topic/341211-period-images-to-relieve-some-of-the-stress/page/694/

I've never heard of  Outdoor Franklin, but, looking for info on him resulted in learning that he was working for Richfield in publicity and promotions

"Outdoor" Franklin was born on March 30, 1877, in LeMars, Iowa. While a young boy he traveled from Iowa with his parents to Everett, Washington. 

During the long trip by stagecoach, the party fought for their lives during an Indian attack.

Franklin grew up, got married, and started a family in Washington. Following his wife's passing, he moved to southern California. 

In the years to come he would travel, write, and test equipment for Richfield Oil Co., Howard Buick Co., Western Auto, and the Automobile Club of Southern California. 

A still tangible example of his work are the beautiful pamphlets on wildflowers handed out by Richfield stations.











 For many years he wrote a column for the Los Angeles Times that suggested weekend trips to his readers. And during one period, he had a local television show called "Fishing is Fun."

 Franklin was the first to drive the Tioga Pass Road each spring into Yosemite National Park. The highlight of his "drives" is probably one made to the tip of Baja, California. He was the first to ever drive this route, felt at the time to be impassable.


He authored a book too, Wild Flowers of Northern California, Oregon and Washington, 

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