Influencer seems to be the term for celebrity in the social media sites, not the dictionary definition. For an interesting look at a top 100 list, that also explains what the people are doing, or have done, to be on the list, see amraandelma.com/top-car-influencers and I imagine you'll find it interesting. I sure did, as it's not the way I would have ranked those people. Some seem to have fallen out of the spotlight they did command some years ago. Others, only seem to be on the list because they have millions of you tube subscribers, and not influencing anyone to do anything at all. After all, how many Bugatti purchases happened because someone was filmed sitting/posing in a Bugatti for photographers? I doubt any, as they cost too much to be whim purchases unless a few billionaires might be that easily swayed by spandex to waste a couple million dollars. Another example is a Formula Drift driver. Just exactly who cares? No one wastes a fortune to enter that race program because they saw someone do it.
On the contrary, Larry's photography, actually DOES influence car enthusiasts to get out more, photograph more, and look at a wider variety of car genres in appreciation. His excellence in photography, and mastery of his craft, are exquisite.
I only recognized 24 of the 100 names on the list of "influencers". As far as generic influencers on social media are concerned, I don't think they have as much influence on people as they think they do. Probably the same for these automotive influencers.
ReplyDeleteI was happy to see Larry Chen win this award over some of the other finalists.