Tuesday, December 31, 2019

Not that it matters that they don't make new Beetles... no one wants them. They haven't made desireable Bugs since Woodstock... but here is a touching use of the old bug to let buyers now some new crap is getting made you won't care about anyway



Making a cool video about what a cool car they made should have been the point. But they had to ruin it by using it one more time to introduce -  who gives a damn what they are introducing? No one.

https://www.thedrive.com/news/31673/volkswagens-emotional-beetle-send-off-video-is-fitting-for-an-icon
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3 comments:

  1. pdv11:05 PM

    Reminds me of a TV commrcial made by our agency:
    https://www.youtube.com/watch?v=liAVdcR0wJ0

    ReplyDelete
    Replies
    1. Jesse9:27 AM

      Yours is SO MUCH better! Posting!

      Delete
  2. Al Bergstrazer9:45 AM

    Bingo on 'who gives a damn?' First thought was, WTF does 'Drive bigger' mean? I looked at the VW group website and its a bunch of influencer pap for their EV platform 'MEB' or “Modulare E-Antriebs-Baukasten,” auf deutsch, i.e. a soulless bucket of batteries that looks pretty much like every other crossover. They're trying of all things to peddle their EV as the new peoples car, which it isn't and never will be, because its complicated, mid-range priced and boring. The beetle and its sibling the type II were cheap, simple, fun to drive and iconic/cool. The Beetle in its day symbolized an attitude, an outlook on life, and you can't reverse engineer that.

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