Saturday, August 03, 2019

Let me take a moment to applaud Target, or Target's marketing and publicity dept, (whatever, whoever deserves the applause) for being the 1st store I've heard of to make some kids in wheelchairs a Halloween selection of costumes!


For kids in wheelchairs, there’s a princess dress and carriage, or a pirate outfit and ship. Target’s designers put a lot of thought into making these costumes easy to assemble and put on. The outfits, which cost between $20 and $25, have openings in the back that make them easier to put on. The ship and carriage wheelchair covers, which cost $45 each, are designed to fit easily onto wheelchairs of various sizes using a hook-and-loop closure.

By providing easy, off-the-rack adaptive costumes, Target is leading the charge in becoming more inclusive, and its efforts could also push the rest of the industry to step up and do better. American consumers spend $9 billion a year on Halloween, with an estimated 68% of that going to costumes. Many big-box stores stock their shelves with dozens if not hundreds of new costumes every year. It’s not that hard to add adaptive costumes to the mix.

https://www.fastcompany.com/90384817/target-just-launched-halloween-costumes-for-kids-with-disabilities

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