Last year, Mercedes-Benz came up with a very unique twist on the classic 'Hands on a Hard Body' competition, where whoever kept their finger on a digital version of a Mercedes the longest won the real thing.
The competition took place during the Superbowl, so you wouldn't be able to watch the big game if you wanted to win.
This year, Volvo thinks it has a better idea to get eyes on the new S60 sedan.
Instead of keeping a finger on the screen, Volvo's game will detect when a player looks away from the screen.
The three players who can keep their eyes on the car the longest will win a Volvo S60 courtesy of the company's Care by Volvo subscription service.
Anyone who wants to enter the competition simply needs to use their mobile device to visit www.S60LongestDrive.com on Sunday, February 3 after 6:00 PM EST. By the looks of it, the game will display a virtual test drive of the S60, which will end whenever a person takes their eyes off the screen.
https://carbuzz.com/news/do-not-watch-the-superbowl-to-win-a-new-volvo
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