never let a chance for good free publicity go to waste!

A KitKat truck in Canada was flanked by a security escort through Toronto, on Wednesday (8 April), following the theft of more than 400,000 bars in Europe.

 Nestlé confirmed that thieves had made off with around 12 tons of the chocolate, after a vehicle carrying its new chocolates set off from central Italy bound for Poland but did not reach its final destination.

 The stolen vehicle and the merchandise remain unaccounted for.  The food giant said they are working with local authorities and supply partners to investigate.

 KitKat Canada leaned into the headlines, transforming a logistics nightmare into a marketing bonanza!

https://www.independent.co.uk/tv/news/kitkat-robbery-security-truck-toronto-b2955766.html

Last month, approximately 12 tons (over 413,000 bars) of KitKat chocolate, specifically a new Formula 1 line, were stolen while in transit from an Italian production site to Poland. The heist occurred just before Easter, and both the truck and the cargo remain missing.

The company, based in Vevey, Switzerland, said in a statement Friday that “the vehicle and its load are still nowhere to be found.” “Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes,” KitKat said in a statement.

https://www.nbcnews.com/world/europe/kitkat-candy-bars-stolen-en-route-italy-poland-nestle-says-rcna265621