I didn't know Giancarlo Esposito is Italian... but Fiat did, and hired him to promote the Fiat 500. But, you already probably guessed, that the problem, is that the car isn't desirable in any way, and no amount of star power can get people to buy a lemon

According to the Washington Post, his father was an Italian stagehand and carpenter from Naples and his mother was a classically trained opera singer from Alabama, and they met at a small opera house in Milan

Since his 1968 Broadway debut, the 62-year-old actor has played roles including an enslaved child, a friendly face on “Sesame Street,” a drug dealer, a cop, a cadet, an assassin, a calculating kingpin, an enchanted mirror, a CEO wrangling spoiled superheroes, a civil rights icon, and a cape-toting Moff in the Star Wars universe. And that’s just a fraction — a small fraction — of his credits.

https://www.theautopian.com/the-spike-lee-commercial-for-the-electric-fiat-500e-is-my-everything/

https://www.washingtonpost.com/arts-entertainment/2020/12/18/giancarlo-esposito-profile/

the Fiat 500X, is an old car that Fiat dealers still can’t sell. Overall, Fiat sold one car for every four Fiat dealers. Fiat is now below the car-per-day number, and way below the car-per-dealership amount.

I doubt Fiat has anything left in the pipeline that can rescue the company. I can't imagine why they are still making 500s, that started in 2011... and they never sold well, and a LOT were lemon lawed

They were made in 

2007–2024 (Poland) 

2011–2019 (Mexico) 

2023–present (Algeria) 

Model years 2007–present 2012–2019 (US/Canada)

I take it that means that the newest on a US dealership lot, are 6 year old models. I worked at a new and used car dealership from 2014 to 2020, and the used car lot almost always had a half dozen that were lemon lawed, and could be bought for about 9k apiece. Crazy good deal for high school and college students