to find and add a working guys Ford blue jacket to the truck? Perfect!
Rebar coat hangers! I love that!
Seriously, an actual gas pump island! That is so dang spot on cool for a booth!
Thursday, November 28, 2024
I think the coolest booth I found at SEMA was the Boot Barn booth, because they styled the booth with a service station decor, and a damn cool looking patina'd Ford work truck
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I work in the industry and have worked a booth at SEMA for 28 of the last 32 years. This booth is exactly my problem with SEMA: what does Boot Barn need a SEMA booth for? I will now answer my question: to indulge the leadership and give them a write off, eventually increasing prices to their customers. There is no way you can convince me that their presence at SEMA has a positive ROI or that it gains them enough customers (or customer goodwill) to pay for itself.
ReplyDeletei was wondering about the clothing company (I guess is a good description) at an after market car parts convention, and yeah, it's not a slam dunk for logic. However, I've seen a steady number of clothing companies and other non-vehicular products at SEMA, and they all do the same thing, pay for a booth.
DeleteGo-Pro is just one camera company that's been at SEMA for over a decade, and there was a boat builder that was in the speakers area for about the past decade, and before that was outside. There was a T Shirt company that brought all the car theme'd shirts that basically look Hawaiian print, but it's all Chevelles, or Camaros, or Mustangs... they were in North hall, far back, with a car hauler.
Dickies has been at SEMA for years too.
Yeah, you're likely laser focused on the pinpoint of what's the reason that these non vehicular companies are at SEMA, but, they featured this cool truck, put up a great gas station booth, and were super friendly. Boot Barn also has locations around Las Vegas, I saw one a half block away from the hotel I was staying at way south on the strip right by the 215, 7265 South Las Vegas Blvd the internet informs me is the address.
I guess it's just business, and unfortuneatly, yeah, it's probably a reason for higher prices on their products overall. But so are other factors, and this company and others do not pretend to be budget friendly, or the 99Cent store.
Leather booths, and work wear, not cheap stuff, but certainly the exact item in the explanation of the poor staying poor and the rich staying rich metaphor of the poor guy that has to buy a pair of boots for a construction job, and the rich guy. The poor guy has to buy many pairs of used boots, as they are cheap and affordable. He pays much more in the long run than the rich guy who buys the best pair of new boots that last him forever. So, the poor people often stay poor because that's how investments work, it takes money to make money.
I have two pairs of boots in my garage that I might need for some job someday, and they've been in the garage for about 20 years.
Hell, renting will cost us poor people more in the long run than buying a house, but no one has a house buying loan that is paid back over the course of 50 years. And not many people stay in the same city for their entire life.
Anyway, I liked the booth the most, it was probably the coolest automotive booth there.
Didn't we chat a bit before SEMA? I think I heard from someone that works a booth there, it probably was you and I think I asked what booth, so I could stop by and thank you for reading the blog, and chat about what you enjoyed about it so I could learn more from my readers.
Maybe next year!