I think the coolest booth I found at SEMA was the Boot Barn booth, because they styled the booth with a service station decor, and a damn cool looking patina'd Ford work truck

 and the yellow headlights in the black bezel, in the white truck? Damn, that's a good look! 

to find and add a working guys Ford blue jacket to the truck? Perfect! 

Rebar coat hangers! I love that! 

Seriously, an actual gas pump island! That is so dang spot on cool for a booth! 

Damn, I just realized I forgot to ask with the booth designer is!  That's a thing at SEMA, I've found that the very coolest booths, are the result of one designer, who just pulls off a fantastic booth that makes me want to photograph all the details, and the overall, and share it with all of you.