In 1996 Pepsi decided to ditch its red-and-blue can and replace it with an electric-blue one to differentiate it from main rival, Coca-Cola. The company struck a deal with Air France for Concorde to be re-sprayed in ‘Pepsi Blue’ and flew in journalists from 40 countries to witness the news conference also attended by supermodels Cindy Crawford and Claudia Schiffer
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