Hawk Tool & Engineering first sold Pony Cycles directly and through bicycle shops. As production smoothed and gained speed, it struck a deal with Montgomery Ward to make the scooter available through its catalog. This decision branded the scooters as Montgomery Ward models—Special, Deluxe, and Supreme—and started increasing both awareness and demand significantly.
https://www.hagerty.com/media/automotive-history/the-pony-cycles-short-lived-success-and-lasting-legacy
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