Sunday, May 24, 2026

At its investor day in Auburn Hills, Stellantis showed reporters 20 of its next cars coming to the market. The automaker ate all of $26 billion worth of losses from the ill planned shift to all electric, that resulted in stock sliding to its lowest point in all of company history, around $7 a share.


Mostly, more of the same, and a ridiculous effort to establish the Chrysler nameplate, a decade after it became obsolete. 

The company hopes to sell high volumes of low-cost cars — the automaker said it hopes to bring nine new vehicles to the U.S. market under the $40,000 price point.

Stellantis maintains a 51/49 majority ownership stake in Chinese EV maker Leapmotor International, and on Wednesday, it inked a similar deal with Dongfeng, another Chinese brand. Stellantis is also partnering with Jaguar Land Rover and its parent company, Tata Motors, to explore product and technology development.

While Jeep and Ram are targeting global growth, Chrysler and Dodge will now be classed as "regional brands" focusing on the North American market. The automaker also will focus on developing Fiat and Peugeot for the global market, while European badges like Citroën, Opel and Alfa Romeo will also be classed as regional brands.

Without a flagship model that establishes a foothold in the market, like the 300 did, or the Navigator did for Lincoln, or the Escalade for Cadillac, it's more useless minivans and SUVs that Honda and Toyota do better, with higher quality, and longer lifespans with better trade in value. 

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