Mopar is never going to top the Santa Sleigh, from back in 2018. I don't recall any other car maker doing anything as cool before or since. Do you know of something?

There are some very cool companies that have made some really, really cool xmas videos, some dept store in London used to do a video every xmas, though I can't recall which one it was... I love those made at company expense, simple to giove something back in appreciation to all of their customers. 

I think Bugatti did, oh, hell yes! Bugatti or Bentley had a super cool video of their craftsmen making Xmas tree ornaments!