A woman from Oak Cliff (a Dallas neighborhood) made a complaint that she did not want to look at girls’ legs when she stopped by her local drive-in; she wanted to look at men’s legs. Drive-in owners thought that this was a great idea, and soon the idea of the scantily-clad male carhop was born.
The photo above ran in newspapers around the country with the headline: “Adonis and Apollo of Roadside Bring Trade to Daring Stand.”
"First large roadside stand Friday to bow to the demand of Dallas women and feature husky young male carhops in shorts was the Log Lodge Tavern at Lemmon and Midway where four six-footers found jobs. Above, in blue shorts, white sweatshirt and cowboy boots, Joe Wilcox serves Pauline Taylor who smiles her approval of the idea. Bound for another car is James Smith, at right."