Wednesday, September 09, 2015

Car logo trivia


Registered as a trademark in 1909, the three-pointed star of Mercedes-Benz has its origins in a drawing of prosperity sent by Gottlieb Daimler to his wife 40 with the promise that the symbol will one day represent their factories production. Each point of the star represents a way to get around: on water, on land and in the air.


the three rings of the Toyota logo represent the union of the heart, and the soul of consumers, and the heart of Toyota products.
http://quebec.huffingtonpost.ca/2015/08/27/logos-marques-automobiles_n_8050774.html?ncid=fcbklnkcahpmg00000009

When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken reactivated a company that had been idle since 1920 for the purpose of using it's name, VOLVO and it had been formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

Not only was the name ingeniously simple, it was also easy to pronounce in most places around the world with a minimal risk of spelling errors. And best of it all was its immensely strong symbolic connection to the company's entire operations.

 "Volvere" is the infinitive form of the verb "roll" in Latin.

At the same time as VOLVO name was reactivated, the ancient chemical symbol for iron, originally stood for the planet and Roman god of warfare, Mars, and the masculine gender, an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.

The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability.
https://www.volvoclub.org.uk/history/volvo_logo.shtml


Subaru is owned by Fuji Industries, which was formed by the conglomeration of 6 companies, and is represented by the 6 stars of the constellation Pleiades which the Japanese named Subaru. 

1 comment:

  1. The first time I saw the current Toyota logo I was driving by Dodge City Toyota. I thought it looked like a cowboy hat. Thought it was just the local dealer logo. My 1989 pickup does not have that logo.

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