random asthma commercial had these musclecars

 

animated musclecars in commercials for asthma treatments? That's unexpected! It's something called Tezspire

The “Be You” campaign was born out of patient insights showing that unpredictable asthma attacks and “triggers that come out of nowhere” can prevent people from being their true selves, said Kate Tansey Chevlen, Amgen’s sales and marketing head for Tezspire.

The diverse cast, whose bios appear on the Tezspire website, is also a nod to the drug’s label and its ability to help a broad range of severe asthma patients. The ad emphasizes that “no matter what type of severe asthma you have, Tezspire can help”—playing up what analysts see as the drug’s competitive advantage.

https://www.fiercepharma.com/marketing/az-amgen-debut-first-tv-ad-asthma-med-tezspire-animated-be-you-campaign