contest entry for the Doritos commercial "Crash The Super Bowl" , this year would be the 10th and final year for Doritos’ Super Bowl commercial competition

“Doritos has been extremely successful in this promotion,” Brown said. “While the winner gets prize money of $1 million, most other brands are spending a lot more than that on the production of their Super Bowl spots. I thought if this is the last year, we had to participate.”

 Historically, the Doritos commercials have been quirky. “The big deal is the crunch sound,” said Brown. “They provide a tool kit with graphics and recordings of the crunch. We just had to ask ourselves, ‘how can we play off the loudness of the chips?’”

 Brown’s creative juices started flowing – loud Doritos crunch – loud Corvette. “I first thought of the tagline ‘Deliciously Noisy’ and then started backing into my idea that way. And there had to be a twist at the end,” Brown shared.

Full story of the making of at http://www.corvettemuseum.org/corvette-featured-in-doritos-commercial-competition-entry/