So how, could they not KNOW, and be advised by their management, or anyone involved with acquiring a copy of the song, and adding it to the commercial... that they need a license to do so
So, they are getting sued. Well, of course, it's the age of bots and AI, no doubt the computers at the music company are constantly searching for usage of the music they are the rights to, and comparing it to the authorized uses. Then alerting the company of unauthorized uses. Just like antivirus software. Just a guess
https://fordauthority.com/2025/01/eminems-publisher-sues-ford-dealer-over-use-of-lose-yourself/
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