Sunday, July 11, 2021

in 2005, Bill Ford told Alan Mullaly, upon his joining Ford as CEO, the challenge was that Ford had too many car companies in it's portfolio, and the world was moving toward smaller cars. Fast forward to 2021, and Ford makes no cars at all.

When Alan Mulally joined Ford as CEO six years ago, Bill Ford helped him define pretty neatly the challenges (and opportunities) the company was facing: There were too many brands under the Ford umbrella (Aston Martin, Jaguar, Land Rover, Volvo, plus an equity position in Mazda); the company had too little control over its regional manufacturers around the globe; and, domestically, Ford was too focused on big SUVs when the world was turning toward smaller, more fuel-efficient cars.

https://www.fastcompany.com/3012809/how-a-painting-from-1925-inspired-fords-customer-focused-future

I think this is one of those examples of corporations not having a plan to succeed, and having too many managers, but hiring one CEO to take the blame when a miracle doesn't occur, because all the managers were screwing around on not getting onboard ONE plan. 

No comments:

Post a Comment