Mattel bought Hot Wheels to bring in boys toys with Barbie,... you might have known about that.. but, did you know that Matchbox had "Disco Girls" to get the girls market?

HA! Yeah, right... no, I don't mean the grid girls above. No doubt they were part of the marketing and publicity campaign though.

http://harveys-matchbox.de/epages/bde0305e-793a-42ae-a648-ac5c94463255.sf/en_AU/?ObjectPath=/Shops/bde0305e-793a-42ae-a648-ac5c94463255/Categories/87
https://www.michelvaillant.com/forum/index.php?action=vthread&forum=10&topic=990&page=149#msg76239