Monday, May 13, 2019

here's a LaForza... I've never heard of it before



Wikipedia says:
The Laforza is a spin-off of a military/police vehicle manufactured in Italy by Magnum Industriale. With the help of American entrepreneurs, rolling chassis were imported to the U.S. and a Ford V-8 drivetrain replaced the original diesel layout.

Road and Track says:
was supposed to be a military vehicle before former Ghia and then Pininfarina designer Tom Tjaarda turned it into a luxury SUV.

Motor Trend says:
The Laforza is a spin-off of a military/police vehicle manufactured in Italy by Magnum Industriale. With the help of American entrepreneurs, rolling chassis were imported to the U.S. and a Ford V-8 drivetrain replaced the original diesel layout. Company after company tried to market them here with little success. Although the interior appointments boasted fine hand-stitched Italian leather with burled-walnut accents, the overall impression wasn't favorable. It was merchandised as everything from the ultimate culmination of Italo-American ingenuity and styling to a rough-and-tumble personal security vehicle with bulletproof windshield, touting its Magnum lineage. Because of the price, from $35K for the 10-year-old '89-'90 model (yes, you could still buy a new 1989 Laforza in 1999) to $87K for the newer 300-hp supercharged 5.0L, the Laforza outclassed itself in a market rife with less expensive, capable, and much more serviceable vehicles. Today, a large SUV with a paltry 185 hp wouldn't be considered a luxury. The fate of the Laforza seemed inevitable. Due to fit, finish, and quality-control issues, combined with low buyer interest, the line finally petered out.

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