one of the best things about SEMA is finding a company that has some humor, and brings it to the meme of their booth, this year Katzkin surprise me by going above and beyond

I love this Roman theme, and since I don't read latin, a lot of the stuff they wrote on the posts and columns is not getting through.

they carry the theme through to the sign for the Jeep Gladiator (lol, good pun, and perfect way to work with the theme), and the year on it in Roman numerals

lol, the COWlosseum, I love that

the gladiator (get it, Jeep truck and roman coliseum fighter) sword says Maximoo (ha!)

and every year they give away little cows at Katzkin... cows, because they are selling leather seats.
And every year the theme of the cow is different, and I never discovered that until SEMA 2017. Yup, kinda missed that entirely for 7 years that I was covering SEMA, but I can tell you that it's HUGE, and missing things is GOING to happen.

Anyway, so this year the theme was roman coliseum, and the little foam cow is, as you can see, a legionnaire

https://katzkin.com/  really did a superb booth this year, and I say it was the best booth this year for it's solid theme, and extra details, and for being much improved over it's typical good set, but not strong theme. They always have a dozen or so seats

 to sit down and relieve your feet from the long days walk about, and always have plenty of the little theme cows. Last year was Evil Knievel, and the year before that was Frankenstein, as SEMA was during Halloween.

https://www.facebook.com/KatzkinLeatherOfficial/
https://www.instagram.com/katzkin_leather/

TJM set up a cool saloon looking booth

VP did great with using what they had around the factory to make a booth with at SEMA

The Absorber / Clean Cloth booth this year was on point..... great sod, great tree, great car, and the machines to make the rain and bird poop were rigged and ready

If you look above the hood, you'll see the crow in the tree, and it's got a hose from the trunk of the tree to the bird that drops green goo, that plops on the car, simulating a bird crapping on your car.

The various products that this company makes are then used to clean the car off, demonstrating how well they work, and how nice your car will look after using these various wipes, cleaning cloths, etc.

Also in the tree branches are lights that flicker and speakers that make a thunder sound, and these happen when a button is pushed to make the sprinklers in the branches drop a bit of "rain" onto the car, and then of course, the various products are used to make the car clean and dry again.

here are some of the things they make

a real campground grill and charcoal

https://justacarguy.blogspot.com/2018/10/1st-look-at-absorber-booth-its-still.html

one of the most elaborate booth stanchion / fences at the 2018 Grand National Roadster Show was this horse ranch wood beam recreation for a Mustang

Coolest booth I saw today

once more, it's an incredible booth for Clean Tools at SEMA, this year it featured a tank!

this car might seem familiar, full story at http://justacarguy.blogspot.com/2011/11/metal-of-honor-duece-made-of-donated.html

the terrific boat show podium

http://www.woodyboater.com/blog/2016/01/18/meanwhile-in-milwaukee-the-glacier-lakes-gang-shows-florida-it-aint-about-the-sunshine/

PPG has great booths in large part due to Christina Murray, their talented booth director and communications manager

http://justacarguy.blogspot.com/2015/11/ppgs-booth-was-another-smashing-success.html for the whole gallery, rest of the close up photos

http://justacarguy.blogspot.com/2014/11/this-year-ppg-booth-was-another-success.html

http://justacarguy.blogspot.com/2013/11/the-ppg-booth-this-year-is-carnival.html

http://justacarguy.blogspot.com/2012/11/the-ppg-booth-gets-my-best-booth-award.html

Below photos are all thanks to https://www.facebook.com/PPGRefinish/?fref=ts and Christina Murray for telling me where to find them so I could share the cool PPG SEMA booths before 2012!

the 2010 theme was a drive in, the Gene Winfield paintjob on that Caddy was a sensation

Found on https://www.facebook.com/groups/1631935880418477/

https://www.facebook.com/PPGRefinish/?fref=ts

http://www.nytimes.com/slideshow/2008/11/06/automobiles/1106-sema_7.html?_r=0

and in 2007