In the 1950s, the Italians loved the sports cars like as the TR2 and the TR3 fun-to-drive factor. However, they weren’t fond of the looks.
So Italy’s lead Triumph importer, Salvatore Ruffino, asked for a supply line of frames and other mechanical components to build 1,000 sports car that drove like a Triumph but looked like an Italian thoroughbred.
Designer Giovanni Michelotti penned the body and Alfredo Vignale built the Italia in Turin. Over three years, Vignale only made 329 cars, all with the same 2.0-liter four-cylinder and manual transmission as the TR3.