Friday, January 05, 2018

Bruce Halle, founder of Discount Tires has died

Halle founded his first Discount Tire store in 1960, with just six tires to sell, as a way to support his wife and three young children and chose the name because it implied customers could get a deal on a tire.

Halle rented an old plumbing supply building, built counter tops, repainted the sign outside and was the store’s only employee — serving as the tire technician, cleaning crew, salesman and accountant.

It was three days before Halle had his first customer and a week before he made a sale. His original inventory consisted of two new tires and four retreads.

The store’s long-running TV commercial, which first aired in 1975, showed an old lady returning an unwanted tire by tossing it through a store glass window.

if this sounds familiar it's because I just did a post about his tire advertising poster collection

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