It’s hard to upstage an icon like Ringo Starr, but this ’57 Chevy Bel Air Coupe stole the spotlight from the former Beatle in an NBC television prime time special titled "Ringo." The program also featured Carrie Fisher, John Ritter, George Harrison, Vincent Price, Art Carney and Angie Dickinson – but the real star was the car.
Craig stereo systems wanted a custom ’57 Chevy for a prize in their ‘Win The Car of Ringo Starr Sweepstakes.’ The ads featured Ringo with the car and ran in Hot Rod, Motor Trend and many teen magazine…and it moved like it looked!”
The 45-minute special, a rock and roll twist on "The Prince and the Pauper,” originally aired on April 26, 1978. One of the more memorable scenes shows Starr’s nerdy separated-at-birth character, Ognir Rats, behind the wheel and singing “You’re Sixteen” to his girlfriend (Carrie Fisher). The two end up getting arrested for grand theft auto at the end of the song by Policewoman Angie Dickinson.
As advertised, Craig awarded the Chevy to a lucky sweepstakes winner in 1978. It eventually ended up in Australia, where it was purchased by a Beatles collector and remained for decades.