Nitto went from presenting sponsor in 2014, to title sponsor in 2015, and now it's found 1st, 2nd and 3rd place all using Nitto tires, and 4th place was the 2016 winner, also on Nitto tires
This victory makes Shannon Campbell the first three-time winner of the race and is the first time a tire manufacturer has swept the podium in the race’s 10-year history.
It's got to be particularly celebratory at the Campbell home, his son Wayland took 2nd place, just 28 seconds behind his fathers pace.
It's not a race that is easy on parts
Shannon finished the King of the Hammers on three tires in 6 hours 46 minutes and 4 seconds.
only 50 of the 122 racers made it to the finish line in the 14 hours allowed
Drivingline is the in house magazine of Nitto tires by the way and the online coverage is pretty damn good http://www.drivingline.com/