One of the most memorable characters on the Roy Rogers TV show that ran from 1951 through 1957 was neither Roy, Dale, Trigger, Buttermilk or even Bullet - or for that matter even made of flesh and blood. It was a TV icon manufactured from good old American steel and named Nellybelle, a 1946 Willys CJ-2A Jeep with some very innovative bodywork.
Roy Rogers chose to include a Jeep into the program because he noticed that after WWII, Jeeps were very popular, especially with children. Rogers himself owned a Jeep which he used for hunting, off road cruising and travel to and from his studio. (the above black and white photo)