Thursday, September 06, 2018

clever way to market Tesla cars, from Marques Brownlee, aka MKBHD, a tech blogger



Brownlee’s spot, which even had the most pedestrian title imaginable (“Tesla Project Loveday Contest Entry!”), is quite workaday in its highlighting of tech features like Summon and the “Ludicrous” acceleration mode.

https://www.adweek.com/brand-marketing/tesla-crowned-this-commercial-as-the-winner-of-its-fan-made-ad-contest/

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