For the holidays, pickup service Lyft worked with production company Strike Anywhere to give two drivers a special shout-out. The films, which follow out-of-home ads earlier this month also thanking drivers, give us the chance to meet, and become invested in, a pair of faces behind the wheel before the company rewards them with a surprise gift.
https://www.adweek.com/creativity/lyft-gives-year-end-love-to-its-drivers-whove-truly-changed-peoples-lives/
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