Tuesday, November 22, 2016

See Jane Go, the Uber for women by women.

See Jane Go offers a women-driving-women trusted alternative to traditional ride hail. (Because we think getting into cars with strange men should be reserved only for online dating.)

See Jane Go’s CEO Kimberly Toonen says that women currently make up about 25 percent of drivers of traditional ride shares such as Uber and Lyft; I’ve been their passenger myself on many occasions. Some have told me they feel anywhere from mildly harassed to downright threatened by some of their male passengers.

From its launch in the OC (between Los Angeles and San Diego), Toonen says the company has “aggressive plans to expand to cities across the country.”

If you’re familiar with Uber or Lyft, you’ll understand the how See Jane Go works. Drivers and passengers register on the website or via the See Jane Go smartphone app. After a certification and training process, drivers are allowed to pick up passengers, who hail and pay through the app.

Beyond providing income comparable to Uber and Lyft (plus tips), See Jane Go sees itself as providing opportunities for drivers to build their own business. Mentors, called “Super Janes,” get company stock for helping to bring on board new drivers (who are called “Baby Janes”).


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