Wednesday, December 18, 2019

It was before my time roaming the malls, but in the 80s, Banana Republic was a cool place. Then they sold to the Gap, and lost all cool factor and personality


in the 1980s, Banana Republic was still a purveyor of Indian imports, Israeli army surplus and other exotic goods aimed at yuppie armchair adventurers.


Banana Republic’s first foray into retail began, inauspiciously enough, at a flea market, with 500 Spanish paratrooper shirts. Mel and Patricia found the stylish garments at a military surplus broker. The stylish cut and unique details had caught their eye, and they bought the lot at a bargain. Before this, Patricia had been an illustrator at the San Francisco Chronicle, and Mel had been a journalist there. That's where they met


The first Banana Republic store opened, complete with palm trees and a zebra-striped façade. Exotic military garments were excavated from dark warehouses around the globe. Seamstresses stitched furiously, transforming beautiful surplus fabrics used for sleeping bags and mattress covers into stylish blazers and shirts. A catalog, filled with more whimsical stories like the Short-Armed Paratrooper Shirt was sent to potential customers.




https://www.seamwork.com/issues/2018/03/on-safari-to-find-banana-republic







and they made a Banana Republic Biplane Gift Box




there were at least 62 catalogs, and they had cool cover art

https://www.secretfanbase.com/banana/cover-gallery/
https://www.secretfanbase.com/banana/shoebox/

https://www.adweek.com/brand-marketing/banana-republic-was-mainstream-fashion-it-was-weirdly-wonderful-safari-brand-170059/

one of the mall storefront jeeps was found, and then used as a prop in a high school prom



https://hansonmechanical.wordpress.com/2013/03/16/banana-republic-store-jeeps/
https://www.worthpoint.com/worthopedia/vintage-80s-banana-republic-jeep-1551285487
https://www.secretfanbase.com/banana/
http://www.ewillys.com/2013/03/17/banana-republic-jeep-stores/
http://www.ewillys.com/2013/11/02/1980s-banana-republic-jeep-gift-box-on-ebay/
https://hansonmechanical.wordpress.com/2013/03/16/banana-republic-store-jeeps/
http://koko-rokoko.blogspot.com/2010/12/80s-banana-republic-travel-m-safari.html

4 comments:

  1. In the early 90s, I befriended a Banana Republic area manager in California. He told me that they had warehouses full of cool decorations, like old suitcases and props. I wanted to buy one of the leather suitcases, but he told me then that nothing could be sold. I always wondered what happened to the warehouses full of those stuff.

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  2. Do you know the location of the store in the first photo? I am curious about the first locations in New York City. In 1985 two locations opened in Manhattan, one was in Greenwich Village at Avenue of the Americas and Bleecker Street and a second at 2376 Broadway at West 87th Street.

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    Replies
    1. No, I don't. I just blog about stuff. Sorry, it would be cool to know.

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