Thursday, March 22, 2018

Automotive Insights

the only company (of course, it's a big world, others may exist that aren't showing up on internet searches) of fake car buyers and service customers hired to test showrooms and service departments to check the car sales skills are being used

It’s the market leader in its field and the only such company dedicated exclusively to the motor industry. The shoppers – singles, couples and families ranging in age from 17 to 76 – perform up to five visits a day. Almost all of them have a compact video recorder tucked in a pocket with a button-hole camera to record their visit.

Because their job is to observe and record a sales or service encounter at its most truthful, they play things straight. Jonathan Firmin, founder and managing director of Automotive Insights, says: “The best mystery shopper is the grey man or woman. They don’t bring their personality to the encounter. Instead, they let the sales person or service advisor lead it.”

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