They’re all part of a larger effort to inspire more people to pursue a career in the automotive industry.
And as much as the project is about exposing today’s youth to the inner-workings of the car world, it’s also about motivating those with resources to reach out to the community and be mentors.
With the support of Pennzoil, Rocket Bunny, GReddy, and Nitto - the plan is to take the Maverick through a frame-up restoration and then drop in a 2.3-liter Ford EcoBoost motor paired with a custom turbocharger system an update to the exterior looks, plus rims and tires.
Once the car is completed, it will be auctioned to benefit the SEMA Memorial Scholarship Foundation, which is “dedicated to fostering the next generation of automotive aftermarket industry leaders and innovators.”
‘Project Underdog’ puts the spotlight on fostering automotive education for today’s youth, one of the many core values that Shell, shares with Sung Kang and SEMA,” said Don Moser, Shell Lubricants marketing director. “These students will have a once-in-a-lifetime opportunity to hone their passion for cars and take on the task of rebuilding one of the greatest underdogs in automotive history, the Ford Maverick.”
http://www.6speedonline.com/articles/sung-kang-hopes-inspire-youth-project-underdog/
http://www.aftermarketnews.com/
https://www.facebook.com/projectudog/photos/a.253068771725388.1073741828.252042478494684/275457586153173/?type=3&theater
and there is more coverage on Sung Kang's Facebook page, like the kids taking the Maverick to get the big passenger side dent out, etc. The things that do not get the you tube video time, but are essential to the car getting repaired and in shape. https://www.facebook.com/SungKangOfficial/
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