Around 1967 Joe Andersen began promoting and selling custom pearlescent paint kit's.
Promoted as "Pearl for Pennies", custom enthusiasts could now have a real custom pearlescent paint jobs for little work or cost.
The kit included ten "out of sight" standard custom colors to choose from.
According to Joe's brochure "Colors by Joe Andersen", Joe had formulated a pearlescent enamel paint that allowed show quality finish.
Dan Woods' Milk Truck, and Bob Reisner's The Invader, that won the World's Most Beatiful Roadster Award at the 1967 Oakland Roadster Show was painted with Joe's pearlescent paint kit, so Joe used the Invader on the cover of his brochure.