some adverse events in life can result in business partnerships, when companies recognize your passion for something they too are involved in (unless it's blogging about car stuff, no company has wanted to hire me... hmmm)

After getting wrecked by someone in the race, Joey Gase grabbed the rear bumper cover from his wrecked race car, and threw it at Dawson Cram's windshield

Bumpers That Deliver took notice, and decided to partner up for the free publicity (hell, I'm doing it right now) and sponsor Gase. The auto parts manufacturer first appeared on Gase’s rear bumper at Martinsville, one week after the incident, and will provide full support for Gase’s No. 53 NASCAR Ford at Michigan for the Xfinity Race on August 17th.

https://fordauthority.com/2024/04/joey-gase-throws-bumper-lands-bumper-sponsor-for-nascar-ford