research revealed that 44% of children do not wear a bike helmet, well, NONE did 50 years ago! Anyway, there are companies trying to get all kids to wear them, and all parents to buy them

MOEF was approached by advertising agency DDB to design the prototype protective head gear in the shape of a LEGO figure’s hair, looking towards possible production in an effort to motivate children to use bicycle helmets

https://www.designboom.com/design/lego-hair-bike-helmet-moef-10-14-2016/
https://www.reddit.com/r/DidntKnowIWantedThat/