when legendary Grateful Dead guitarist Jerry Garcia died, Volkswagen ran an advertisement of the Microbus with a single teardrop.

running in the Aug. 28 issue of Entertainment Weekly, Sept. 21 issue of Rolling Stone, and also appearing on VW's new World Wide Web site (http://www.vw.com). Arnold Fortuna Lawner & Cabot, Boston, created the ad for Volkswagen of America.

https://adage.com/article/news/vw-moved-tears-garcia/86035
https://www.reddit.com/r/gratefuldead/comments/2ppndk/vw_ad_from_95/
http://41.media.tumblr.com/a6cbd2ab7f23d405e76a8d5652cdd7e7/tumblr_na27eg1IeW1qz4gapo1_400.jpg