Walking toward a green screen that became a backdrop of a Chevrolet car dealership with Wahlberg’s name on it, Ellen DeGeneres prompted Mark Wahlberg to make a comedy version of a commercial for his dealership
“I was a car salesman when I was younger. I was a mechanic in training,” he said. Before owning a car dealership, Wahlberg admitted to stealing cars in his youth in a 2008 interview with Forbes.
“We wanted what we didn’t have, so we went out and hustled,” he said.
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https://www.markwahlbergchevy.com/
Taking advantage of Wahlberg's social media popularity is the game plan, said Jay Feldman, who met Wahlberg in 2013 in Detroit during the filming of the fourth installment of the Transformers movie series.
Jay Feldman, dealer principal of the Chevy store and CEO of Feldman Automotive Group, with 9 dealerships at the present, says employees at this large dealership are pumped to try to double or even triple sales from the level produced by the former Bobby Layman Chevrolet. Currently they sell 200 vehicles a month
Brian Gilmore came from AutoNation Ford North Canton in northeast Ohio, and became general manager of Mark Wahlberg Chevrolet on Aug. 3.
Feldman wants to make this dealership the top-selling Chevy store in Ohio. There's a way to go — to increase sales, inventory is being added. Managers are migrating the dealership management system from Dealertrack to CDK Global.
Employees are helping to build in processes that had been absent around traffic management, customer follow-up and prospecting, Feldman Automotive COO Dave Katarski said.
The dealership, with just more than 100 employees, is looking to hire 15 to 20 service technicians and five to 10 sales reps, Feldman said.
http://www.autonews.com/article/20180820/RETAIL07/180829953/mark-wahlberg-chevrolet-star-power
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